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Made for Exceptional Living.

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Gastronomy | A tantalising world of exciting gourmet encounters await.
Style | Invitations to exclusive previews and private trunk shows
Experience | Velvet rope treatment and unrivalled access to elevate your experience
Wellness | Rejuvenate with programs tailored to your wellbeing
Journeys | From private retreats to urban escapades, your next getaway made easier

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USA Rice Federation (USA Rice) is the global advocate for all segments of the U.S. rice industry.  Their mission is to ensure the health and vitality of a unified U.S. rice industry by advocating on behalf of farmers, millers, merchants, and allied businesses.

In Singapore, USA Rice collaborates closely with local rice importers to introduce and promote U.S.-grown rice. Through targeted programs and marketing initiatives, the federation works to raise awareness of U.S. rice within both retail and food service sectors, encouraging more users to choose rice sourced from the U.S. These efforts aim to drive the growth of U.S. rice exports, providing consumers in Singapore with high-quality rice options.

Look for rice brands featuring U.S. rice in your local stores and restaurants, and experience the quality and flavour that U.S. rice offers!

Find out more here.